Chandler, Ariz. (April 23, 2010) – In a tough job economy, many unemployed are reinventing themselves by turning to self-employment with franchise opportunities.
A franchise investment represents a means to replace a job, or better, create a new way of
life. For the first-time businessperson, franchising provides greater security since he or
she is operating under a proven formula that removes considerable uncertainty. If
successful, owners can expand beyond the initial investment and even move into a
different business.

Years of continued success with his garage floor coating business inspired Chandler
resident Shannon Stevens to franchise his IronDrive Coatings business more than a year
ago. In business since 1992, IronDrive Coatings offers quality installation of garage floor,
driveway, walkway and pool deck coatings. The company’s innovative epoxy garage
floor coating system is easy to apply and takes one third of the time of other application
processes to dry, and all for considerably less than the typical cost.

“I decided to franchise IronDrive because I have a solid foundation that anyone can
adapt,” Stevens said. “I have a successful business model and a unique product that
outperforms the competition.”

Stevens sees his franchise as a good business choice because of the affordable entry cost
and low overhead, but also as an opportunity for those who enjoy seeing the results of
their efforts at the end of the day.

“My franchisees enjoy high profit margins and a unique competitive advantage,” he said.
“But best of all, the franchise comes with the opportunity to be your own boss and build
your own business.”

Franchising experts claim that in today’s economy, a time-tested, how-to business model
from a franchise such as IronDrive Coatings offers people a greater likelihood of success
than starting out on their own.

“Franchising lets people get into business for themselves, but not by themselves,”
Stevens said. “To me, franchising is entrepreneurship with training wheels.”

Franchising opportunities such as Stevens’ have some of the strongest returns on
investment around. Service businesses are among the best values now, partly due to their
low cost of entry, high demand and strong margins.

In past recessions, the number of franchises has actually grown faster than it has in good
times. Currently, franchised businesses make up 11 percent of the U.S. private-sector
economy and take in 41 percent of every retail dollar spent. There are more than 1
million franchise owners in the U.S.

For Stevens, the troubled economy has not stopped people from using his service.

“The garage floor coating industry has proven to be pretty recession proof,” Stevens said.
“My business continues to grow, and now is the time for me to help other entrepreneurs
to grow their own businesses as well.”

To learn more about IronDrive, visit www.irondriveadvantage.com or call Shannon at
(888) 898-3150.

About IronDrive Coatings
A family-run business since 1992, IronDrive Coatings provides professional, quality
installation of garage floor, driveway, walkway and pool deck coatings, including an
innovative, one-day, eco-friendly garage floor coating system. IronDrive Coatings
franchise opportunities are currently available in 32 states. Franchisees enjoy high profit
margins in a high-demand market combined with low overhead and low entry cost. Learn
more at www.irondriveadvantage.com.

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PHOENIX, Arizona, April 2, 2010

“ESSENTIALCARE continues to be known as the non-medical homecare provider of choice to its
broad base of clients and those they refer to us. We are showing such strong growth because we
take great care of our existing clients and they reward us by referring our services to their friends and family. As more households require dual income participation, the need for ESSENTIALCARE to step in and provide the care an aging parent or relative needs and the peace of mind the extended family desires only increases. The better job we do by those we currently serve, the more our business grows. It’s a very rewarding dynamic all around,” concludes Mr. Stevenson.

About ESSENTIALCARE: ESSENTIALCARE is a leading provider and franchisor of non-medical
companion services to seniors. The Company affordably serves nursing home occupants, residents of assisted living facilities, and private individuals who choose to remain in their homes. ESSENTIAL CARE’s commitment to client satisfaction is governed by the core belief that “Nobody Outgrows a Smile.”

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